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Own Your Digital Identity

HDR is a Human Digital Asset Bank for Name, Image, Likeness, and Voice. Safeguard identity assets. Govern permissions. License digital human assets. Create evidence-ready records for consent, usage, and ownership.

Start Custody
Digital identity portrait

The HDR platform

HDR turns identity assets into rights-ready records for custody, consent, licensing, AI use, and proof.

Custody

Store identity assets with structured records for ownership, consent, metadata, and chain of custody.

Asset upload

Add image, video, audio, document, and related NIL+V files to your custody account.

Identity record

Connect each asset to the person, owner, representative, or organization.

Consent status

Track who approved what, when, and under what scope.

AI-use status

Mark whether AI training, replication, or synthetic use is permitted.

Protect

Set permissions, monitor usage rights, and create evidence if identity assets are misused.

Secure custody

Protect sensitive identity assets in a governed environment.

Permission records

Define approved use, restricted use, and license scope.

Chain of custody

Track access, updates, downloads, approvals, and exports.

Evidence pack

Create records for takedowns, legal review, compliance, and disputes.

Activate

Prepare NIL+V assets for licensing, collaboration, AI use, and governed digital human replication.

Usage permissions

Define approved use across media, platforms, markets, and campaigns.

Licensing readiness

Package assets for brands, studios, schools, and partners.

Authorized parties

Support approved identity records for talent, athletes, creators, and estates.

Rights administration

Structure high-quality capture assets for governed digital human replication.

Choose your plan

Start with secure custody. Add licensing, verification, evidence exports, and advanced services as your needs grow.
Monthly custody subscription. Usage fees billed separately.

Silver Custody

Free

/month

Start Custody Plan

For individuals starting secure custody for their NIL+V assets.

Secure asset vault

NIL+V asset records

Consent and usage status

AI-use status fields

Evidence-ready export

Usage billed monthly

Usage fees billed separately

Most Popular

Platinum Custody

$49

/month

Start Custody Plan

For individuals with heavier asset use and more custody activity.

Expanded asset storage

Advanced asset records

Permission and restriction fields

Chain-of-custody log

Evidence-ready export

Usage billed monthly

Usage fees billed separately

Palladium Custody

$79

/month

Start Custody Plan

For commercial users managing higher asset volume, permissions, and evidence-ready records.

Higher asset capacity

Advanced rights and consent records

AI-use status fields

Authorized-party records

Evidence-ready export

Usage billed monthly

Usage fees billed separately

Gold Custody

$99

/month

Start Custody Plan

For teams, agencies, universities, attorneys, and enterprises managing custody for multiple people

Multi-person custody structure

Team access controls

Bulk asset organization

Compliance review fields

Evidence-ready export

Usage billed monthly

Usage fees billed separately

How billing works

Start with monthly custody access. Add usage-based services as your records, assets, and workflows grow.

Monthly custody

Secure access to store and manage identity assets.

Usage-based services

Fees apply for exports, processing, licensing support, verification, and advanced workflows.

Enterprise scope

Custom pricing for teams, institutions, brands, estates, and high-volume needs.

Built by operators across rights, technology, data, and product

HDR is building custody and evidence infrastructure for human
identity assets. Our team brings experience across media, rights,
licensing, cloud systems, AI, data architecture, and product
execution.

Matthew Papish

Matthew Papish

Founder & CEO

Former Samsung and AOL executive with experience across media, rights, licensing, partnerships, and digital systems. Leads HDR's thesis, fundraising, category development, and rights-market strategy.

LinkedIn
Neil Bhay

Neil Bhay

Fractional CTO

Technology leader with experience building and scaling platforms across cloud, AI, and digital media. Leads HDR's technical architecture and platform execution.

LinkedIn
Dr. Natalie Morse

Dr. Natalie Morse

Principal Data Architect

Data scientist with a PhD from Cornell and expertise in AI analytics and systems optimization. Leads HDR's data architecture and machine learning systems.

LinkedIn
James McGregor

James McGregor

Principal Product Manager

USAF veteran with experience building products across technology, healthcare, and finance. Leads HDR's product execution and roadmap.

LinkedIn

The HDR trust charter

Founded on principles established by Matthew Papish.
Governed by the HDR Trust Charter.

Human identity is becoming easier to copy, model, license, and misuse. HDR was created to protect the truth around a person's identity before that truth is challenged.

Ownership

Your identity belongs to you. Always has. Always will. HDR never claims ownership of your identity assets.

Consent

Every Digital Human begins with first-party approval. Consent is explicit, documented, and verifiable.

Custody

HDR serves as a neutral custodian. We preserve identity. We do not exploit it.

Trust

HDR will never sell customer data to third parties. This commitment is built to outlive every founder, executive, investor, and future owner of the company.

A letter from the founder of HDR

A personal note on identity, proof, and trust.

Frequently asked questions

Answers to common questions about HDR custody, NIL+V assets, licensing, pricing, and evidence-ready records.

HDR is a Human Digital Asset Bank for Name, Image, Likeness, and Voice. It helps people and organizations custody identity assets, manage permissions, and create evidence-ready records.

Answer coming soon.

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Need more help?

Have questions or need assistance? Our team is here to help!

Human Digital Registry

HDR is a Human Digital Asset Bank for Name, Image, Likeness, and Voice. HDR does not provide legal advice or guarantee enforcement outcomes.

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